Media entrepreneurship as a consequence of digital media technologies is a good opportunity for economic growth in developing countries (Khajeheian, 2013). Achtenhagen (2017) believes that before trying to define media entrepreneurship, the Difference between media entrepreneurship and entrepreneurship in other areas should be considered. This difference according to Hoag and Compaine (2012) is the difference between media entrepreneurs in setting up an independent content business with a specific profitability model. For Witt et al. (2016) this difference is in the product itself, which is digitizing and immaterializing more than other industries. The scholars state that media products that are immaterial (like television waves) are usually dependent on a material base (such as television). The goals of this paper is to identify factor that affect Entrepreneurship Opportunity Recognition in Platform Businesses. According to result, all concepts categorize under four themes.
Labafi, Somaye, Dinara Tokbaeva, and Mohadese oghbaee. 2019. Factors Affecting Entrepreneurship Opportunity Recognition in Platform Businesses. Paper Presented in International Media management Academic Association (IMMAA), Dohe.
